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Create Your Own Product

Why settle for pre-made styles when you can create your own design world? T-shirts, sweaters, mugs - turn them into your canvas and show the world your unique style!

Collage Jacket

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Men's T-Shirt

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Women's T-Shirt

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Kids T-Shirt

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Create Your Own Story

Discover the captivating stories behind each of our characters here and immerse yourself in their fascinating worlds.

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Linda Sandate

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Sora Tamball

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Aline Tamball

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Yuto Satoba

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Sandra Gotha

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Sandra Gotha Yuna Satoba
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Kawaii Style

If you’re looking for a style that celebrates cuteness, playfulness and girliness, then you’ve come to the right place. In this article, you’ll find out how you can create your own personal impression in kawaii fashion.

What is Kawaii?

Kawaii (可愛い), which means “cute” or “adorable” in Japanese, is not just a word, but a way of life that has conquered the fashion world and the hearts of people all over the world in recent years. In this blog post, we take a deep dive into kawaii fashion and learn how this adorable style has changed the fashion world forever.

Features

Kawaii fashion is characterised by a number of distinctive features. Pastel colours, cute patterns, bows, ruffles and playful accessories are essential elements of this style. These elements give the outfits a girlish and playful look that characterises kawaii fashion.

Cuteness and playfulness:

One of the outstanding features of kawaii fashion is the emphasis on cuteness and playfulness. You can convey this impression by choosing dresses, skirts or tops that are decorated with frills, bows, puff sleeves and cute patterns. Animal motifs and cartoon characters can also be a charming part of your look.

Pastel colours:

Pastel colours are at the heart of kawaii fashion. Pink, lavender, mint, baby blue and soft yellow are extremely popular in this style. These soft colours help to emphasise the girly and playful aesthetic.

 

Accessoires:

Accessories play a crucial role in kawaii fashion. Bows, hair accessories, headbands and cute jewellery such as earrings and necklaces with cute pendants can add the finishing touches to your outfit. They are the details that really make your style shine.

Hairstyle

Frisur und Make-up spielen ebenfalls eine wichtige Rolle. Lockige oder gewellte Haare, Zöpfe und niedliche Haarclips sind typische Frisuren in der Kawaii-Mode. Sie verleihen deinem Look das gewisse Extra an Niedlichkeit. Die Wahl der richtigen Frisur ist ein entscheidender Schritt, um deinen Kawaii-Style zu vervollkommnen.

Make-up:

When it comes to make-up, you can opt for soft, natural tones. A fresh complexion, subtle blush and soft lip colours give you a healthy and youthful look. But the centrepiece of kawaii make-up is the eyes. Emphasise them with a light mascara and eyeliner to give them a big and expressive look.
Using eyeshadow in pastel colours, especially pink and light blue, can give your eyes a sweet and playful expression. For that little something extra, try coloured contact lenses to change your eye colour and give your look that certain something. Add a touch of glitter or shimmering eyeshadow to make your eyes sparkle.

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